Brand Kit
Brand Kit
Download official logos, colors, and typography for The Good Game®.
Use these assets when referencing or promoting The Good Game® across marketing, media, and partnership materials.
Dos and Don'ts
- The gray area should always remain clear from any text or illustrations.
- Never stretch the logo.
- Do not change logo element placement, size or colors.
- Do not change the font size or type.
- Do not rotate the logo.
Color Palette
Our new color palette is vibrant and energetic, designed to reflect the dynamic nature of youth sports.
Typography
Barlow
Display: headlines, eyebrows and buttons
One verified identity. Every role in youth sports.
- Barlow Light300
- Barlow Regular400
- Barlow Medium500
- Barlow Semibold600
- Barlow Bold700
- Barlow Black900
Inter
UI and reading text
The Good Game® believes sports data and credentials belong to the individual, not the organizations around them, and should remain portable, permission-based, and usable for life.
- Inter Regular400
- Inter Medium500
- Inter Semibold600
- Inter Bold700